How to Upload Google Html Verification File to Wordpress
Google Search Console is paramount to whatever SEO who'southward serious about organic growth and functioning. And to that end, most WordPress users are either likely wanting to integrate Search Console Data via some plugin, or are looking to somehow get easy access to it via some setting in their WP dashboard.
However, the first step is to get access to GSC data in the offset place. Now, before nosotros dive into things, let's get some insights into what the HTML file verification exactly is, and why Google almost always recommends this method of verification.
What Is the HTML File Verification in Google Search Console
"HTML file" verification at the terminate of the day, is nothing but an HTML file every bit the proper name suggests, that you demand to upload at the root directory level of your website.
Google Search Console will provide you with the file. All you take to do is download & upload. (The how is covered in more details below; just follow along).
Why Is HTML File Verification the Preferred Choice?
In general, there are five options available to verify ownership to a Google Search Console Property.
There are a few reasons for that:
- All other verification methods have some associations or need sure access levels, either in Google Analytics, Google Tag Managing director, or WordPress.
- Not simply that, but any changes there tin can also result in losing the verification. On top of that, speaking more than specifically to WordPress, any theme updates, or code changes, or any undesirable back-end modification can event in losing the verification.
- The Domain Name Provider works for verification on a domain level and can also work for URL prefix. All the same, implementing and so, especially if your domain proper noun provider is not on the default listing, can testify difficult, and in sure situations, honestly depend on how much admission your domain provider is giving yous.
The HTML File verification method is the safest, reliable, and the easiest solution. If your goal is ever to remain verified — independent of whatever happens with your GA, GTM, and WordPress, this is the route to go. Practice note that for every user, a new HTML File verification volition be required.
How to Upload Google Search Console HTML File for a WordPress Site
To upload the file, you'd basically need a fashion to connect to your site's back-terminate or root directory. The most mutual technique is to communicate via an FTP or SFTP-SSH File Transfer Protocol. Here, I will be discussing ii ways to achieve this result.
- Using an FTP or SFTP software.
- Using your domain registrar to FTP the file, if y'all have that feature available. As an case, I volition demonstrate GoDaddy'due south "File Browser," for someone who has access to it.
1: Using Filezilla to Upload GSC HTML File
As far as Windows ten is concerned, FileZilla is ane of the top choices. As a prerequisite, you'd first need to configure FileZilla with your WP site initially. If you lot need guidance, and a tour of the platform, feel free to refer to the "How to Setup FileZilla (FTP) for Your WordPress Site" post I've written previously.
In one case you're connected, yous'd accept to navigate to your website's section (which would typically be on the right window pane, nether the cavalcade "Remote Site") — to locate the root directory.
You'd know it's your root directory by looking at other files that are supposed to be at the root level. For example, your robots.txt, or your various config files. For WordPress Users, the presence of the wp-admin binder and the .htaccess file can also serve as a large hint, to ostend that you're indeed at the root level. See the screenshot below for reference.
Next, in one case you've found your root location, inside FileZilla itself, you can add your GSC HTML file past dragging it from the local disk, TO, the remote site.
ii: Using GoDaddy's "File Browser"
The File Browser functionality in a GoDaddy managed WP plan (or non if you have access) is nothing but a more than simplistic FileZilla, so to speak. Conceptually, it is similar an FTP.
To leverage this capability, first, log into your Managed WP GoDaddy account (or similar), head over to your products, and finally, scroll downwardly to the "Managed WordPress" section (or related if yous have this feature). From there, select the Manage button.
Consequently, you'll exist directed to the "overview" tab. Although, where you'd demand to go is to the "Tools" Tab.
Within the "Tools" tab, you'd eventually see the option for "File Browser." Every bit soon as you hitting that push, the tool volition open. In fact, GoDaddy even labels your root directory (screenshot to follow), so there's no defoliation.
The process of uploading the Google Search Panel HTML File is almost like. However, instead of drag and drop, it's a much simpler process where yous go an choice to upload files.
Conclusion
In society to Upload Google Search Console HTML File for a WordPress site, all yous need is the power to transfer the file via an FTP or similar connection. The best part about using this verification method is that it is independent of what happens to your WordPress code, theme and plugins updates, and anything else along the same lines.
Plus, it is also gratis of the admission level headaches in Google Analytics or Google Tag Managing director (if those were used to verify the GSC property).
Source: https://feedthecuriosity.com/wordpress/how-to-upload-google-search-console-html-file-for-a-wordpress-site/
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